Fiona Shackleton


Fine & Dandy Marketing is the brand behind Yorkshire based freelancer, me, Fiona Shackleton.

With over 10 years experience in the communications industry, I know how to achieve tangible results and increase brand presence through the use of social media, content marketing and public relations. I do not work with large corporations directly, their inability to go ‘off brand’ frustrates the hell out of me.

No, my passion is making a difference to small to medium business owners, who want to stand out from the crowd and take their brand and principles to the next level in front of the right audiences. Of course, these businesses don’t always have marketing budgets to spare, which is why my flexibility as a freelance allows clients to work project by project, month by month or week by week.

I have a technical background, working with businesses in niche industries such as civil engineering, construction, subsurface utility engineering and packaging, which helps when targeting specialist trade publications.

But I also love working with retailers, business to consumer clients and individuals who want to increase their profiles.


  • You have my 100% attention – you meet me, and I am the one who works for you
  • We always work towards tangible targets
  • I will tell it straight.


‘Fine’ incorporates the initials of my beautiful family, me (Fiona), Isla, Neil and Emmy. They are my world, and it is for that reason that I advocate flexible working for parents and position myself as a freelancer in Social Media & Content Marketing, PR & Brand Development.

I work around my children’s needs and not the other way round, which leads to a stress free and happy home. And I would not have it any other way.