Fine & Dandy Social Media

Social Media

Social media is no longer a marketing luxury investment, but an essential element to a marketing strategy, whether you are self-employed, a small business owner or an SME. As long as you have a specific business goal in mind, a strong social media strategy will improve either brand awareness, social media engagement, or drive traffic to your website. A quality and engaging social media platform needs a consistent tone of voice, consistent frequency in posting and regular engagement with your influencers and community. Do you have the time to plan and manage that, not only successfully, but also objectively?

As a trained strategic social media manager, I examine your target audiences and their social media behaviour as the basis of a strategy by conducting a basic social media audit. We then discuss the ways in which we can make your social media platforms work not only for your business, but also for your target audience.

As a freelance social media manager, I also promise to:

  • Deliver a professional service without the agency fees
  • Work in partnership with you to make your strategy succeed
  • Take away the hassle of frequent posting and content creation
  • Test, measure and re-work with monthly Return On Investment monitoring and reporting

Most importantly, you’ll invest in me and my capabilities by only working with me.

Fine & Dandy Social Media Management Services:

Event Promotion

When you need to generate interest in an event that you are running, Fine & Dandy will create a mini social media campaign based on your existing social media channels and your goals, normally across a 6-8 week period. We will cross promote across other social media channels, and plan some strategic social media advertising if required.

Competition Campaigns

A great and fast way to boost brand awareness, engagement or website leads is a good old social media competition. Again, this is delivered with a full and detailed strategy, including a target audience review, tone of voice document, a content calendar and optimum posting on your chosen social media platform. You will also receive an end of campaign report, highlighting what objectives were achieved

Social Media Health Check

You have a signed up to every social media platform possible. Some days you post on Twitter, other days you post a couple of pictures on Instagram and then you think, oh no, I’ve forgotten about Facebook, LinkedIn, Pinterest.

Fine & Dandy can de-clutter your social media activity, by sending you right back to the beginning. I will spend my time determining your social media goal, and what social media channels are best for your target markets. This will include a competitor review, a full spruce up of the selected social media channels, 10 pieces of content to meet your social media objective and 10 pieces of industry news that interest your target audiences. This is all aimed at getting you back on track, for a fixed, one-off fee.

You can then decide if you want to run those platforms yourself, or continue our relationship by going ahead with my social feed management service.

Social Feed Management

This service differs from my others, as this is about maintaining your social media platforms on a monthly retained basis. It’s a long term, slower process, but works with the correct strategy and regular reviews of progress.

It also differs from what others will offer you. I search through for business social media channels and I can tell when social media is used purely to improve SEO, or is clearly more about posting something everyday. Yes, these are important, but social media isn’t just about that. The me, me, me approach is boring and doesn’t engage or encourage conversation. People may continue to follow you, but they won’t remember you, and are they the right followers who, eventually, will buy from you?

Fine & Dandy spends just as much time engaging with a well, put together list of influencers, as well as customers. The objective is to encourage digital conversations, which eventually lead to comments, shares, or even better, a sale. There is also a large focus on the wonderful world of social media data. That doesn’t mean a boring report full of figures. I delve deeper, checking that we are attracting the right target audiences, what worked and what didn’t work as much.

My social media service is about creating a partnership of trust, and thinking about the long game.

Social Media Training

I understand that sometimes you want to manage your social media platforms yourself so I also offer half day training sessions. With this package, I will go through your business basics form, conduct a mini social media audit and discuss your areas of focus. I’ll then tailor a training session to your needs, provide a training document and go through the processes step by step. I provide this service for Facebook, Instagram, Twitter, LinkedIn and Pinterest.

Business Basics Form

The only way to make social media work for you is to have specific business goals in mind. That may sound obvious, but as a business owner myself, I know that we can easily get lost in the day to day and forget about the end goal. You may be launching a new brand, product, or product range. You may have decided to run an event, or you may want to increase your email data list for an email campaign.

It is my job to marry those business goals with realistic and effective social media objectives. That’s why I ask you to fill in the attached form before we go any further. So if you’re thinking about it, then download the form, fill it in and get in touch for a chat.

 

Social media is no longer a marketing luxury investment, but an essential element to a marketing strategy, whether you are self-employed, a small business owner or an SME. As long as you have a specific business goal in mind, a strong social media strategy will improve either brand awareness, social media engagement, or drive traffic to your website. A quality and engaging social media platform needs a consistent tone of voice, consistent frequency in posting and regular engagement with your influencers and community. Do you have the time to plan and manage that, not only successfully, but also objectively?

As a trained strategic social media manager, I examine your target audiences and their social media behaviour as the basis of a strategy by conducting a basic social media audit. We then discuss the ways in which we can make your social media platforms work not only for your business, but also for your target audience.

As a freelance social media manager, I also promise to:

  • Deliver a professional service without the agency fees
  • Work in partnership with you to make your strategy succeed
  • Take away the hassle of frequent posting and content creation
  • Test, measure and re-work with monthly Return On Investment monitoring and reporting

Most importantly, you’ll invest in me and my capabilities by only working with me.

Fine & Dandy Social Media Management Services:

Event Promotion

When you need to generate interest in an event that you are running, Fine & Dandy will create a mini social media campaign based on your existing social media channels and your goals, normally across a 6-8 week period. We will cross promote across other social media channels, and plan some strategic social media advertising if required.

Competition Campaigns

A great and fast way to boost brand awareness, engagement or website leads is a good old social media competition. Again, this is delivered with a full and detailed strategy, including a target audience review, tone of voice document, a content calendar and optimum posting on your chosen social media platform. You will also receive an end of campaign report, highlighting what objectives were achieved

Social Media Health Check

You have a signed up to every social media platform possible. Some days you post on Twitter, other days you post a couple of pictures on Instagram and then you think, oh no, I’ve forgotten about Facebook, LinkedIn, Pinterest.

Fine & Dandy can de-clutter your social media activity, by sending you right back to the beginning. I will spend my time determining your social media goal, and what social media channels are best for your target markets. This will include a competitor review, a full spruce up of the selected social media channels, 10 pieces of content to meet your social media objective and 10 pieces of industry news that interest your target audiences. This is all aimed at getting you back on track, for a fixed, one-off fee.

You can then decide if you want to run those platforms yourself, or continue our relationship by going ahead with my social feed management service.

Social Feed Management

This service differs from my others, as this is about maintaining your social media platforms on a monthly retained basis. It’s a long term, slower process, but works with the correct strategy and regular reviews of progress.

It also differs from what others will offer you. I search through for business social media channels and I can tell when social media is used purely to improve SEO, or is clearly more about posting something everyday. Yes, these are important, but social media isn’t just about that. The me, me, me approach is boring and doesn’t engage or encourage conversation. People may continue to follow you, but they won’t remember you, and are they the right followers who, eventually, will buy from you?

Fine & Dandy spends just as much time engaging with a well, put together list of influencers, as well as customers. The objective is to encourage digital conversations, which eventually lead to comments, shares, or even better, a sale. There is also a large focus on the wonderful world of social media data. That doesn’t mean a boring report full of figures. I delve deeper, checking that we are attracting the right target audiences, what worked and what didn’t work as much.

My social media service is about creating a partnership of trust, and thinking about the long game.

Social Media Training

I understand that sometimes you want to manage your social media platforms yourself so I also offer half day training sessions. With this package, I will go through your business basics form, conduct a mini social media audit and discuss your areas of focus. I’ll then tailor a training session to your needs, provide a training document and go through the processes step by step. I provide this service for Facebook, Instagram, Twitter, LinkedIn and Pinterest.

Business Basics Form

The only way to make social media work for you is to have specific business goals in mind. That may sound obvious, but as a business owner myself, I know that we can easily get lost in the day to day and forget about the end goal. You may be launching a new brand, product, or product range. You may have decided to run an event, or you may want to increase your email data list for an email campaign.

It is my job to marry those business goals with realistic and effective social media objectives. That’s why I ask you to fill in the attached form before we go any further. So if you’re thinking about it, then download the form, fill it in and get in touch for a chat.

Business Basics Form